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If you’re trying to decide whether your marketing dollars are actually paying off, you’re not alone. Lots of finance teams scratch their heads over how to track marketing ROI. It’s a classic question: are we really getting value for our money? People toss around terms like “marketing ROI” all the time. Let’s break down what … Read more

What Does Marketing ROI Mean in Finance? Tracking return on investment (ROI) in finance is really about knowing if your marketing dollars are making a difference. ROI tells you how much profit came from a specific campaign compared to what you spent. In banking, investment services, or insurance, every dollar is supposed to work hard—so … Read more

Understanding the Importance of 1:1 Meetings If you ask people about their favorite meetings, weekly 1:1s aren’t usually at the top of the list. But they do matter—a lot. A 1:1 meeting is basically a regular, private chat between a manager and each team member. It helps both sides catch issues early, offer feedback, and … Read more

Introduction to Alt Text If you’ve spent any time adding images to websites, you’ve seen that little box labeled “alt text.” But what exactly is it? Alt text, short for “alternative text,” is a brief description you add to an image’s HTML code. This description shows up in place of the image if it can’t … Read more

Building a brand takes more than just a logo and a catchy slogan. For new teams, getting everyone on the same page about what the brand stands for—and how it shows up—can make or break first impressions. Consistent brand representation, both visually and in words, keeps things clear for your audience and your team. By … Read more

If you’ve been hearing a lot about ESG and wondering what exactly it means for your business, you’re not alone. Companies of all sizes are paying more attention to these three letters: Environmental, Social, and Governance. It’s not just for the big players, either. Even founders and owners growing their businesses should know why ESG … Read more